Skip navigation

 Login or Register | Member Centre

Invasion of the stunt marketers

jwells@globeandmail.com

In-your-face campaigns can make a huge splash - or backfire spectacularly ...Read the full article

This conversation is closed

  1. Sami Lama from Toronto, Canada writes: While I realize that many people welcome the "entertainment" that these gimmicky stunts are reported to bring, I find them annoying. The fact that they first try to guise themselves as being real is what truly irks me. These new products and services really have nothing new and valuable to offer to consumers so they have to appeal to cheap tricks and brainwash consumers into believing that they can create a lifestyle. Personality and the actions you take in life create a lifestyle - not a product.

Comments are closed

Thanks for your interest in commenting on this article, however we are no longer accepting submissions. If you would like, you may send a letter to the editor.

Report an abusive comment to our editorial staff

close

Alert us about this comment

Please let us know if this reader’s comment breaks the editor's rules and is obscene, abusive, threatening, unlawful, harassing, defamatory, profane or racially offensive by selecting the appropriate option to describe the problem.

Do not use this to complain about comments that don’t break the rules, for example those comments that you disagree with or contain spelling errors or multiple postings.

Back to top