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See it, want it, buy it: A new way to feed the urge

MARINA STRAUSS

From Monday's Globe and Mail

Latest comment posted at 4:38 PM EST 14/01/08

New technology helping to shape an emerging form of marketing called narrowcasting ...Read the full article

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  1. John Doucette from Canada writes: Narrowcasting ummmmmmm, Is this sort of like conservative thinking?
  2. John Stanton from Attawapiskat, Canada writes: 'Meet Lisa... Well educated... Demands quality.'

    Hm... Pitchwoman Lisa needs a little more education if she believes that quality can be found at Wal-Mart.
  3. Alex Yaxmos from Canada writes: I think this is a good idea, just get people in the store and let the machine tell them what they need, want and eventually they will buy it.
  4. Lowen Wrainger from Canada writes: What a statement by Prigioniero,'The objective is to create an impulsive buying behaviour.' Good for his company, bad for human beings. Can't they just leave us alone? I guess not! So it's off to the hardware store for some black spray paint. Get the message, Prigioniero?
  5. Fool Monty from Vancouver, Canada writes: I agree, Lowen, the comment by Prigioniero jumped right off the page at me; 'The objective is to create an impulsive buying behaviour,' Mr. Prigioniero added.

    That's an ugly statement.
  6. Anthony B from Sydney, NS, Canada writes: Well, this may increase sales for the first few retail outlets that install it (relieve impulsive shoppers of their money before they spend it somewhere else) but what happens when every outlet has one of these gadgets? Oh, right. Narrowcasting from Payday Loan companies and bankruptcy lawyers.
  7. andy c from Canada writes: so what the article is saying is whatever the screen is advertising at tim hortons buy the opposite because there is a good chance that item has been on the shelf for a while. the article is right, it does narrow down my choice at tim's
  8. Karina_I (my art at windstream.ca) from Canada writes: I agree with Lowen Wrainger and Fool Monty that the phrase 'The objective is to create an impulsive buying behaviour,' is the very ugly statement. But unfortunately it is a very true statement. The whole purpose of commercial advertising it to sell the product and they usually don't care how they achieve that. Everyone subjected to the commercials have to keep that in mind, especially commercials oriented on children products. E.g. I don't think there is any 'goodness' in giving child every morning bread covered with the layer of Nutella. Once a week maybe, but every morning as they advertise and try to make you feel as it is good for the child - No! The same with all the chemical products 'designed' to disinfect. I am not against advertising as that is usually how we find out about many new and good products, but each person should think for himself when following such advertising and often think twice.
  9. Duane Freemantle from writes: This is method is very effective, and has been used for many years. From people standing at store fronts, to announcers over PA systems, making consumers aware of special deals has always been effective. However, using in store TV screens can be more effective than older methods. It is hard to determine how effective this new implementation will be, retailer may find that the cost does not translate into increased sales of 'said item'.
  10. Tyler Phillips from Seattle, writes: John Stanton from Attawapiskat, Canada writes: 'Meet Lisa... Well educated... Demands quality.'

    Hm... Pitchwoman Lisa needs a little more education if she believes that quality can be found at Wal-Mart.
    ***

    lol! great comment.

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