The ROB Interview: A new year, a new Cossette
2
Faced with the loss of its largest client and uncertain times in the months ahead, the Quebec ad agency cuts back staff and rebrands itself to project an image of innovation
02/01/09
10:57 PM
2
New York Times to sell front-page display ads1
Advertising is aimed at bringing in revenue amid prolonged downturn
9:00 AM
1
Marketing
Put down those budget shears2
Why slashing marketing efforts during a downturn can do lasting harm to your brand
19/12/08
7:04 AM
2
Marketing
World domination, one sleek, stylish appliance at a time
Once the Clark Kent of consumer electronics, LG wants to be a 'brand of desire'
12/12/08
6:00 AM
GM admits it disappointed, betrayed consumers179
In frank new advertisement, automaker also says it lost focus
08/12/08
8:44 AM
179
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Cheap, reliable, popular
Advertising
To diamond marketers, more is the new less
De Beers turns logic on its studded ear, betting that it can mine sales in tough times
04/12/08
6:06 PM
Ad forecaster expects recovery in third quarter 2009 
ZenithOptimedia lowers forecast for 2008 for second time in two months
08/12/08
11:17 AM
Adhocracy
Vroom vroom
Plus: Happy New Year
Created
A bread's rising fortunes
Campaign restores mojo to Britain's Hovis bread
19/12/08
11:38 AM
Noted
Calendar has Snap, Crackle, Pop
Fund-raiser makes pinups of advertising icons
19/12/08
11:39 AM
The Strategists
Difficult times call for imaginative marketing measures
Andrea Southcott 
Great brands have been born in past recessions
